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Zhenhua Li

And be able to deliver a more personalized experience. But for small businesses and start-ups, that lack of initial capital funding and expertise, investing in a recovery system is more of a distant dream. Thankfully, cloud architecture is helping these smaller organizations to buck that trend. A report by Aberdeen Group shows that small businesses are twice as likely to implement a cloud-based backup and recovery solution. The same study also noted that these cloud-based systems can save time and helps brands avoid large upfront investments in servers to hold backup data.

Finally, cloud-architecture limits the risk when hardware gets lost or stolen inside or outside the office. With the data being stored in the cloud instead of on the hardware, brands can access their data and restrict access where needed, no matter what happens to their machines. Conventional architecture required a significant amount of time and internal resources to manage, maintain and keep the system up-to-date. Deploying updates requires systems to go under downtime and become unavailable.

Whereas, with cloud computing, the servers are off-premise and out of your hair. Cloud providers can take the strain of rolling out mandatory software and security updates. Leaving them free to focus on things that matter, like growing their business. Cloud-based architecture effectively removes the cost of expensive hardware and installation from the equation.

Most cloud-based providers offer an affordable subscription-based model that is fairly straightforward to set up and manage. Furthermore, dotCMS is a multi-tenant CMS , which means all the sites and experiences that are operating on a single dotCMS instance are sharing the same database, content and resources, making it a cost-effective solution for the telecommunications giant.


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According to a study conducted by Stanford, employees who work from home are 13 percent more productive than those who work in an office environment. Cloud computing allows staff to work from anywhere in the world, freeing them for their offices. Another study reported 42 percent of workers would be happy to take an average pay cut of 6 percent of their salary to be able to telecommute. Thus, with cloud-architecture, brands can actually remodel their business to cut costs in other areas of the organization.

With teams being able to work remotely through cloud computing solutions, teams can access, edit, download, upload, and share content at any time.

That means colleagues can work together on the same content while being on opposite sides of the globe. Going green is now more important than ever, and with cloud computing, your organization can reduce its carbon footprint. If Google fails to deliver this, then customers can receive Financial Credits.

For employees who may have forgotten a file or flash drive at work, it is good to know that they can readily access a cloud-based drive, like Google Drive, and download the files without worrying about downtime, disorganization, or accidental deletion. While switching to the cloud represents a significant change for many organizations, many brands will have some questions. Below, we share commonly asked questions about cloud computing. Cloud-based architecture provides a number of benefits that enables brands to gain a competitive advantage whilst improving productivity, reducing costs and being accessible via the latest IoTs.

Most brands have already unknowingly made the switch from on-premise to cloud. Embracing the cloud is extremely crucial for brands, especially in the IoT-era. And like it or not, cloud computing is here to stay. IoT has already played a crucial role in delivering dynamic experiences. But as more devices enter the frame, marketers will eventually be able to analyze, forecast, and respond to ever-changing consu Think Alexa is just a fad? Think again. Industries like higher education and healthcare are set for an Alexa-centric transformation.

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But as we move deeper into the IoT-era, is the cloud becoming a necessity rather than a luxury? What is Cloud Computing? So, what benefits does the cloud bring compared to hosting data and software on-premise? Site Search:. In , Cloud Computing became more mainstream. Big name brands like Google and Amazon were using the term to describe the new paradigm where people were accessing software applications through the web.

There are a number of reasons, as described by the above benefits, for switching to the cloud. But before making the move, brands must set aside some time to evaluate whether the cloud is right for your business, both strategically and at an operational level. You need to ask key questions such as does your IT cost impact the growth of your business? And how important is scalability and flexibility for your business? There are three main cloud computing delivery models, based on the official Cloud Computing definition provided by NIST: Software as a Service SaaS : This cloud computing delivery model delivers software through a client interface such as a web browser.

Maintenance and updates are all looked after by the vendor.


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Chances are, you use a SaaS-based product on a daily basis. With SaaS, however, the consumer does not have access or control of the underlying cloud infrastructure, including OS, storage and network. They also have limited application configuration settings. Platform as a Service PaaS : With PaaS, users can deploy a cloud infrastructure that is either custom-made or via acquired applications developed using programming languages, services, libraries, and tools that are supported by the vendor.

The user does not have control over the underlying infrastructure the vendor provides. This includes the OS, networks, servers and storage. Infrastructure as a Service IaaS : IaaS allows the users to provision the infrastructure such as processing power, storage, network and resources to their requirements. This even includes the OS. However, the user does not have full control of the underlying cloud infrastructure.

Benefits of the cloud

Out of the above cloud computing models, IaaS provides the highest level of customization and management. IaaS allows you to develop and configure a virtual network based on the storage capacity, OS, processing power and resources that you have set for running your applications. What's more, IaaS provides a greater degree of cloud elasticity, enabling you to increase or decrease your provisions to meet your requirements.

Transitioning to the cloud is fairly straightforward. In most cases, the cloud service provider can handle the transition. One consideration that you will need to look into is your network bandwidth. Since cloud computing relies on internet connectivity, you have to upgrade your bandwidth to obtain the speed advantages that cloud computing provides.

Another area that you need to consider is to choose what workloads you would like to shift to the cloud. With the MarTech landscape becoming increasingly diverse, there are a host of application-based workloads like marketing automation and CRM that you can move to the cloud.

13 Benefits of Cloud Computing and FAQs to Get You Started

Take some time to explore these options before moving ahead. One of the main advantages of working with a cloud service provider is that they handle most of the work. But it is helpful to have some IT expertise to hand to oversee the transition to ensure it goes smoothly. While cloud computing has many advantages as we have highlighted in this article, the one major disadvantage to be mindful of is partnering with a cloud provider that provides a low-quality service or poor usability.

For example in the headless CMS space, partnering with a pure headless solution has many advantages. But without the frontend editor that you would normally get in a traditional CMS, it leaves marketers out in the cold, and they end up becoming over-reliant on IT. By integrating the cloud scheme, it further tackles issues of traffic-saving, energy-efficient, high-speed, and delay-tolerant content delivery with regard to mobile Internet.

It covers both theoretical algorithms and their real-world system implementations. Throughout the book there are helpful and practical tips on setting up cloud systems that readers can easily follow.

Zhenhua Li | Book Depository

Zhenhua Li has been an assistant professor at present and a post-doc researcher in School of Software at Tsinghua University since He obtained the Ph. He served actively as program committee members of various international conferences. She obtained the Ph. Her research interests mainly fall in distributed systems, storage systems, and social networks.

She has published around academic papers in competitive conferences and journals.

Migrating with microservices

He earned the Ph. He has a wide range of research interests on parallel computing, wireless networks, data centers, peer-to-peer computing, high-performance computer architecture, data engineering, and so forth. He has published more than papers in competitive conferences and journals. He received the Ph. Ample references are given.